Active & Fun For Life
We are inspiring a lifelong love of being active.
Empowering our communities with the skills and confidence to get moving, stay healthy, and actually have a good time doing it - from toddlers in the pool to our active seniors.
At BlueFit, we believe that leisure facilities are uniquely positioned to address the complex health and social challenges facing Australian communities. BlueFit’s purpose of Inspiring Community Activity acts as the catalyst for improved physical fitness, water safety, social cohesion and preventative health.
The Community Engagement Framework
Our strategy is built on five strategic pillars that guide our daily operations and community programs.
Strategic Statement
Empowering communities through active and fun participation. We’re transforming our facilities into sustainable, welcoming hubs where everyone belongs, moves and grows together. We are rolling up our sleeves to break down barriers and leave our communities and environment better than we found them.
Belonging Without Barriers
We are opening the doors so everyone can play.
Proactively removing physical, cultural and financial obstacles so that our most vulnerable community members feel safe, welcome and valued in our spaces - ensuring everyone has a chance to join in the fun!
Teaming Up For Local Impact
We know we are smarter together.
Partnering with local experts, schools and community services to deliver targeted programs and safe spaces that empower all corners of our community to get active, stay connected and thrive.
Sustainable Spaces & Innovative Programs
We don’t just keep up, we lead the way.
It starts with championing environmentally responsible practices and staying ahead of the game with fun, innovative programming. We roll up our sleeves to cut waste and elevate how we do things to ensure our facilities and communities are thriving for generations to come.
Owning Our Impact
We don’t just talk the talk, we track it.
We commit to transparent, data driven practices that prove our social impact, ensure we deliver on our promises, and continually adapt to the evolving needs of our communities.
Community Engagement Charter
This Charter is our public commitment to our local councils, our partners and to you. Here is what you can expect from us every single day:
Our Commitment
At BlueFit, our purpose is to Inspire Community Activity. We believe our facilities are more than just gyms, pools, stadiums and courses; they should be the beating heart of the community.
This Charter is our public commitment to our local councils, our community partners, and most importantly, to you, our community members. It outlines exactly what you can expect from us, and what you can hold us accountable for every single day.
We Promise To:
Make Getting Active Fun
We will provide safe, high quality spaces and programs designed to inspire a lifelong love of being active. From toddlers learning water safety to seniors keeping fit, we promise to help you build confidence, get moving and actually have a good time doing it.
Give Everyone a Fair Go
We will proactively work to clear the physical, cultural and financial hurdles that stop people from participating. We promise that when you walk through our doors, you will feel 100% safe, welcome and valued - no matter your background, ability or financial situation.
Listen and Collaborate
We know we are smarter together. We promise to actively team up with local experts, schools, and health & social services. By combining our spaces with their local knowledge, we will deliver targeted programs that directly address the real needs of our community.
Leave Our Spaces Better Than We Found Them
We will not just keep up; we will lead the way. We promise to champion environmentally responsible practices, cut waste and bring fresh, innovative programs to our centres so that they remain vibrant and sustainable hubs for generations to come.
Prove Our Impact
We will not just talk the talk; we will track it. We promise to be completely transparent with our local councils and partners by using real data to measure our social value. We will constantly evaluate our performance and adapt our services to ensure we are delivering on these promises.
BlueFit Community Engagement Strategy
Download the full Community Engagement Strategy here
Let’s Team Up
We know that we are Smarter Together. If you are a local school, health and wellness provider, or a community support organisation who share our vision of inspiring community activity, we want to hear from you.
Let’s collaborate to build targeted programs, explore shared ways to support these initiatives, and create inclusive spaces where everyone belongs, moves, and grows together.
