
Our Values
BlueFit exists to inspire community activity - and the way we show up every day matters. The BlueFit Way brings together the behaviours, attitudes and standards that guide how we work with our customers, our partners and each other.
Our Vision
To be the industry leader in aquatic education,health and fitness, community recreation and wellbeing with a dedicated, hard-working and fun loving team.
Hands-on
We bring solutions, not excuses.
We don’t walk past, we see it and solve it.
We lead by example, get involved, and inspire others with our actions
Inspiring
We choose to serve our customers, or support those who are.
We coach each other to greatness.
We leave something better than we found it
Collaborative
We are smarter together.
We work as partners with our team and stakeholders
We love what we do and it shows
Innovative
We embrace technology, learning, and new ideas.
We stay open-minded and adapt to change with a growth mindset.
We use technology and creativity to stay ahead and stay lean.
Trusted
We respect the process and business rules.
We do what we say we will do.
We act safely, responsibly and transparently, earning the confidence of our customers, partners and each other.
To achieve our purpose and vision we need FOCUS
F
Financial
Performance
O
Operational
Efficiency
C
Community
Engagement
U
Unity &
Leadership
S
Safety &
Compliance
The BlueFit Way
Our Values
These Values cards are our team's ultimate culture spark. Designed as active conversation starters, they are here to help us take our Values off the posters and put them into play every single day.





Hands - On
We get $h!t done! We bring solutions, not excuses. We don’t walk past, we see it and solve it. We lead by example, get involved, and inspire others with our actions
Click to flip the card
















Inspiring
We lift our teammates and celebrate success asone team. We choose to serve our customers, or support those who are. We coach each other to greatness. We leave something better than we found it.
Click to flip the card
















Collaborative
We share knowledge so everyone wins. We are smarter together. We work as partners with our team and stakeholders. We love what we do and it shows.
Click to flip the card
















Innovative
We are proactive, bold, and elevate everything we do. We embrace technology, learning, and new ideas. We stay open-minded and adapt to change with a growth mindset. We use technology and creativity to stay ahead and stay lean.
Click to flip the card
















Trusted
We follow the rules,they’re in place foreveryone’s benefit. We respect the process and business rules. We do what we say we will do. We act safely, responsibly and transparently, earning the confidence of our customers, partners and each other.
Click to flip the card

















